Social media has become a valuable tool for financial institutions: It enables banks to engage with customers and potential customers and to track consumer feedback on their products and services. But in a heavily regulated industry how do you ensure your institution is following the rules?
- Define your Social Media Policy: And make sure all your employees know it
- Identify the right person for the job: Social media is all about building relationships so seek out natural communicators
- Have a content plan: Define your objectives and plan your content accordingly, make sure your social media team are aware of what they should and shouldn’t be talking about: What needs a disclaimer? Can I tell people rates, or should I send them to the website?”
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