social media

Going “Mocial” with SAP Mobile Solutions for Enterprise Performance Management (EPM)

by Karuna Mukherjea, EPM Product Marketing, SAP

Recently I came across the term “Mocial”. Simply put, “Mocial” is a combination of mobile and social, and implies how everything we do is connected to our phones and tablets that we carry on person or in our bags. The buzz around Mocial is usually in the context or Facebook, Twitter, Foursquare, Linkedin, and Google+ to name a few. (more…)

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Effective Campaign Management with Socialytics

by Swati Sinha, Analytics Solutions Marketing, SAP

In my blog on Socialytics: Transitioning from Listening and Monitoring to Action, I talked about how social media has moved from monitoring the brand to actionable insight.

In the past, organizations often had to wait a few months to know the success of a campaign. In the case of a campaign failure, they might spend a couple of months analyzing what went wrong, which was not easy and didn’t always provide an answer. And a long campaign cycle can result in huge losses.

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SAP and NetBase – new partnership for social insight and analysis

 

SAP and NetBase recently announced a new partnership for social insight and analysis. With this partnership, SAP is hoping to push the NetBase product to far more than the usual suspects in the marketing department. “Sales people can use it to fine-tune pricing strategies and get closer to customers, while consumer product development groups can improve their planning processes.  What trends in fashion are going to be relevant next spring? If you’re going to be doing offshore production, you need to know now,”  said Byron Banks, SAP.

The SAP® Social Media Analytics application by NetBase is an on-demand, subscription-based solution that your organization can use to gauge net sentiment – the net result of analytics related to any topic mentioned on social media sites. Enter a topic in the application to quickly see a summary of that topic’s net sentiment. The application’s sophisticated, natural-language processing engine also extracts the following insights from postings of social media users:

  • Likes/dislikes
  • Behaviors (buy, want, return)
  • Emotions (love, hate)
  • Intensity of emotions (like/love)

 

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How do you Deal with Social Data? Twitter Analysis Demo

There’s no question social media has exploded and changed the way we communicate and conduct business. Check out the latest social media revolution video on the latest stats and mind-blowing explosion of social media.

 

How can Business Analytics apply?
Whether you like it or not there is a conversation going on out there about your products, services, solutions, and ultimately your brand. Organizations are beginning to look at how they can use business analytics together with social media to have a better understanding of what customers are saying and how they can create more meaningful moments of engagement. Here’s a short demo of SAP BusinessObjects technology including text analysis and dashboards working together to gain insight and the sentiment of conversations on Twitter.

 

Try this demo and other business analytic demos at http://experience.sap.com

Follow the word on Twitter

 

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