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SAP and NetBase – new partnership for social insight and analysis

 

SAP and NetBase recently announced a new partnership for social insight and analysis. With this partnership, SAP is hoping to push the NetBase product to far more than the usual suspects in the marketing department. “Sales people can use it to fine-tune pricing strategies and get closer to customers, while consumer product development groups can improve their planning processes.  What trends in fashion are going to be relevant next spring? If you’re going to be doing offshore production, you need to know now,”  said Byron Banks, SAP.

The SAP® Social Media Analytics application by NetBase is an on-demand, subscription-based solution that your organization can use to gauge net sentiment – the net result of analytics related to any topic mentioned on social media sites. Enter a topic in the application to quickly see a summary of that topic’s net sentiment. The application’s sophisticated, natural-language processing engine also extracts the following insights from postings of social media users:

  • Likes/dislikes
  • Behaviors (buy, want, return)
  • Emotions (love, hate)
  • Intensity of emotions (like/love)

 

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Staying Connected

Here’s a few resources for SAP Analytics that are useful to stay connected with:

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Looking forward to hearing from you.

– Nic Smith, Group Product Marketing Manager – BI Solution Marketing at SAP BusinessObjects Division

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