Design thinking

5 Ideas to Successfully Brand Your Mobile BI Initiative

When I bring up branding as part of mobile business intelligence (BI) discussions, I’m often met with that “deer caught in the headlights” look. I realize that branding is typically discussed in the context of marketing, but I also see it playing an important part in the design and execution of a mobile BI strategy. (more…)

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3 Key Skills for Success with Mobile

When integrating business and mobile technology, the best solutions—even when designed and implemented perfectly—are prone to face challenges at some point. Mobile, by its nature, is bound to fail or be misunderstood by some of its users (like any other technology). Identifying the right talent with the right background is critical to a mobile team’s (more…)

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5 Ways to Drive Value with BI Proof of Concepts

Proof of concepts (POC) specifically designed for business intelligence (BI) projects can be invaluable because they can help to mitigate or eliminate the risks associated with requirements whether we’re working with a new BI technology, asset, or data source.

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4 Ways to Accelerate Mobile Innovation with Your Customers

I’m often asked the question, “How can we accelerate mobile innovation?” And my answer has always been the same—getting closer to your mobile customers is the only way! When it comes to mobile innovation, your users (customers) will be the key to your success whether we’re talking about mobile app development, mobile web sites, enterprise (more…)

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What Makes a Great Mobile Impression

Advertisements are often at the forefront during popular events, from the NBA finals to the Super Bowl and the Olympic games. They can be very influential in promoting a company’s brand and awareness. They’re sometimes compared to an elevator pitch because they require a design that’s compact, concise, and captivating with an execution that needs to (more…)

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