data management

How to Manage the Data Explosion and Benefit Your Customer

Today we are digitally connected, socially networked, and better informed. Customers live “in the moment,” interacting with friends and sharing their views with hundreds of thousands of fellow customers. They are changing the rules of engagement and, through that, becoming more empowered to make – or break brands overnight. This data explosion inside and outside the organization plus channel and device proliferation, creates turbulence that impacts every CMO. This leads to a ripple effect, necessitating that marketing departments become more technology-enabled and make the right investments in IT. (more…)

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Part 1 – Hey, Where Did You Get Your Data?

In this 5-part series, I’ll walk you through some of the details around Trusted Data Discovery, or Governed Data Discovery. The goal is to get you past the mom-and-apple-pie idea of Trusted Data Discovery, and into some specific areas you can address at your company. (more…)

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Top 5 Analytics Predictions for 2015

2014 was another banner year for data and analytics. Machine to Machine (M2M) morphed to The Internet of Things (IoT). Disruption was more threat than reality, yet some organizations did innovate. There was still a lot of focus on data and technology, less so on people and processes.

So I predict 2015 will be a year where organizations pay more attention to the “softer side” of analytics. Or more succinctly? As a colleague touted, “You can get the technology right, but it’s the people and processes that will kill you.” (more…)

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Customer Stars Are Going to Shine Over SAPPHIRE NOW Orlando

by Trish Harman, Information Management, SAP

A certain mouse, a big whale, and a wizard won’t be the only stars in Orlando this May 14-16, 2013!

Come to the SAPPHIRE NOW conference to learn about information management and you’ll get to meet our customer stars!  SAP has lined up some great customers to share their stories on exciting topics like information governance, big data, master data management, data quality and integration, and content management. (more…)

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Webinar: The Art of Analytics: Creating Intelligent Business Decisions

By Amy Randers Harrison, SAP

As the mind of today’s business manager continually evolves, generating actionable intelligence has become more than just a scientific exercise of moving data from one place to another. Leveraging a strong analytical mindset, top performing companies employ a well-honed artistic touch to business analytics in order to properly shape insight to the right job role, the right function, and the right person, all in a timely way.


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