CRM

How to Stay Ahead of the Competition: 20 Tips from SAP Predictive Analytics

by Isabelle Nuage, Analytics, SAP Today, organizations need to run at market speed and differentiate themselves by anticipating risks and opportunities in real time. With the competition growing more fierce, they have a much shorter time to act and react. The good news is that predictive technology is becoming accessible to non-data scientists and statisticians.

VN:F [1.9.22_1171]
Rating: 4.8/5 (4 votes cast)

Why You Shouldn’t Target the “Most Likely to Respond” Prospects

by Bruno Delahaye, Predictive Analytics, SAP A few months ago, I was talking with a friend who happens to be one of the top executives in a large EMEA bank. He asked me a very intriguing question, “Why do you think my bank isn’t targeting the prospects who are the most likely to respond to (more…)

VN:F [1.9.22_1171]
Rating: 4.7/5 (3 votes cast)

Maximize Sales Revenue and Margin

by Peter Rojas, Solution Management, SAP According to Aberdeen’s report Leveraging the 360-Degree Customer View to Maximize Up-sell and Cross-sell Potential by Peter Ostrow, 52 percent of best-in-class sales organizations actively analyze or segment their customer base in order to identify cross-sell opportunities. But how can companies achieve this with extreme data volumes that have (more…)

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Innovations in Marketing: Optimizing the Sales Channel with Better Information – IDC Featured Article

By Rich Vancil, GVP, IDC Executive Advisory Group Evolution of the Marketing Job Function The most commonly heard word in marketing organizations today? “Transformation.” Dramatic transformational change is sweeping through marketing functions in most industries. And the main “change agent” is the new buyer. Our customers and prospects today are crafting their own routes to (more…)

VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Market Better, Sell More, and Retain More Customers with Analytics in SAP CRM

by Peter Rojas, SAP Aberdeen’s July 2011 paper on sales intelligence, “Chance Favors the Prepared Mind” by Peter Ostrow, discusses some burning issues faced by chief sales officers (CSO): Strengthening the ability of sales teams to attain quota: best-in-class sales teams meeting quota more often than laggards Improving customer retention: best–in-class companies have a 90+ (more…)

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)

Next Page »

  • Subscribe to Blog via Email

    Receive email notifications of new posts.

  • RSS Feed

  • Connect with Us:

  • Related Blogs

  • Categories

RSS Feed Subscription

Subscribe to the Analytics from SAP Blog or individual categories.

Analytics from SAP Blog

  • Analytic Applications Feed for all posts filed under Analytic Applications
  • Analytics Strategy Feed for all posts filed under Analytics Strategy
  • Big Data Feed for all posts filed under Big Data
  • Blog Archives Feed for all posts filed under Blog Archives
  • Business Intelligence Feed for all posts filed under Business Intelligence
  • Collaboration Feed for all posts filed under Collaboration
  • Data Visualization Feed for all posts filed under Data Visualization
  • Data Warehousing Feed for all posts filed under Data Warehousing
  • EIM Feed for all posts filed under EIM
  • EPM Feed for all posts filed under EPM
  • GRC Feed for all posts filed under GRC
  • Mobile Analytics Feed for all posts filed under Mobile Analytics
  • Predictive Analytics Feed for all posts filed under Predictive Analytics
  • SAP HANA Feed for all posts filed under SAP HANA
  • ×