business analytics

Building A Company Culture Driven By Insights

By Jen Cohen Crompton, SAP

A common challenge CIOs and those responsible for business insights and/or innovation face, is that not everyone believes in these solutions – or more specifically, believes that how they do business needs to change and that new processes will provide that competitive edge.


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Bringing Big Data to Life

There’s been a lot of hype and hyperbole around big data in the past few years, with many technology companies jumping on the bandwagon to reinvent themselves and generate new revenue streams.

At SAP, what makes us different is that that big data has been part of our DNA for years, before the term was even coined. Our core ERP solutions laid the foundations for the data-driven economy, enabling the industrialisation of reams and reams of data across industries for the first time.


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The Evolution of Analytics — Then and Now

By Ira Simon,vice president, Partner Marketing & Communications, SAP

Have you ever looked back at an old magazine or an old video and laughed at how much things have changed? This notion is especially true in technology, which evolves more rapidly than almost every other industry. Catch a few minutes of your favorite TV sitcom or drama from just a few years ago and you’ll see what I mean.


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Unleash the Power of Collective Insight

Companies gain no advantage from being data hoarders. It doesn’t matter how much customer data a business can gather and store away. And it doesn’t matter if it’s from social sentiment data, geospatial data, data from log files, or machine data. If all of that data isn’t combined with the organization’s structured data and made available to all business users, it offers no value.


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An Exciting Few Weeks Ahead for the Market Leader in BI and Analytics

by James Fisher, Vice President Product Marketing, Analytics and Mobile Solutions, SAP

On April 29, Gartner Inc. announced that worldwide spend on business intelligence platforms, performance management, analytic applications, and advanced analytics totalled $14.4 billion in 2013. Gartner also reaffirmed that SAP continues to lead this market with “significantly higher revenue than any other vendor at $3.1 billion, with 21.3% of the market.”


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