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Making the Most of Predictive Analytics: Exploring Deep Learning

At SAP, we see predictive analytics as a means for customers to gain insight into their business data in real time and use the information and knowledge embedded in the data for competitive advantage. Today, we start a six-part blog series that will explore topics that are top of mind for organizations tackling predictive analytics – beginning with the topic of Deep Learning. In recent years, deep-learning has taken the academic community and business world by storm. Deep Learning has gained increasing popularity with its ability to obtain good representations in machine-learning tasks. (more…)

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How to Manage the Data Explosion and Benefit Your Customer

Today we are digitally connected, socially networked, and better informed. Customers live “in the moment,” interacting with friends and sharing their views with hundreds of thousands of fellow customers. They are changing the rules of engagement and, through that, becoming more empowered to make – or break brands overnight. This data explosion inside and outside the organization plus channel and device proliferation, creates turbulence that impacts every CMO. This leads to a ripple effect, necessitating that marketing departments become more technology-enabled and make the right investments in IT. (more…)

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DataGenius IV: DataGeeks Summon Their Inner Genius into the Final Frontier

Three years ago, a joint effort to combine brains with data evolved into a global movement known as DataGeek. By empowering the world’s most data-savvy enthusiasts with the data visualization power of SAP Lumira, hundreds of compelling and insightful stories have been told, shared, and celebrated (see some past examples). (more…)

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Part 1 – Hey, Where Did You Get Your Data?

In this 5-part series, I’ll walk you through some of the details around Trusted Data Discovery, or Governed Data Discovery. The goal is to get you past the mom-and-apple-pie idea of Trusted Data Discovery, and into some specific areas you can address at your company. (more…)

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SAP Predictive Analytics 2.0: From ‘Sense and Respond’ to ‘Predict and Act’

Tools previously in the domain of data scientists are now available to the rest of us.

How does a company go from building one predictive data model over several weeks – to creating more than 500 in a single month? (more…)

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