Analytics Excellence Starts And Ends With Leadership

Analytics excellence demands leadership excellence at all levels of the organization—not just at the top.

In my last post, I described analytics excellence as the relentless pursuit of driving growth and profitability. Of all the pieces we’ll explore in this series, leadership is most important to analytics excellence because our success depends on it more than anything else. (more…)

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Delivering Superior Sales Performance with Predictive Analytics

Can analytics be used to improve sales performance? The answer from Greg Petraetis, head of analytics, SAP North America, is a resounding “Yes”.

When Greg first took over his team, which is charged with driving SAP’s leadership position in analytics, he had a theory that better intelligence about customers could help shorten sales cycles, increase pipeline, increase revenue, and grow SAP’s market share in analytics. In just six months that theory has proved to be true. (more…)

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Let’s Get Excited – Analytics as your Core Competitive Weapon in 2016

Have you read Forrester’s 2016 predictions for business? Analytics is clearly indicated as a core competitive weapon that you need to be successful and win in your business. Forrester emphasizes correctly that analytics should be on the top of any CXO’s agenda in 2016. I cannot agree more. Let’s discuss why this is so important. (more…)

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Analytics – The Engine Room of More Successful Sales and Marketing

At SAP we use analytics to deliver unprecedented insights into customer behavior. In turn these insights are driving better decision making, better yields from marketing activities, and improved customer experiences. And ultimately, delivering more sales. And it’s working. In fact, SAP recently won the 2015 Genius Award for Excellence in Analytics-Driven Strategy. (more…)

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Analytics Excellence Is The Relentless Pursuit Of Driving Growth And Profitability

This is the first in a series of articles exploring how we can drive growth and profitability by pursuing analytics excellence. We will closely examine the elements of leadership, talent, and culture that are as critical—if not, more—to success than the technology itself.

According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies, this deluge of data is challenging their ability to deliver analytics solutions, which may eventually exceed their capacity to supply and consume that information—if it hasn’t happened already. (more…)

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