Today, more than one billion people are engaged in social networks. The general public has the power to instantly make or break brands, spread positive or negative opinions, and even force CEOs of the largest and most successful companies to publicly apologize for a mistake. By 2013, more than 15 billion devices will be capable of connecting to the Internet – from cars, washing machines, even the clothes we wear. How can businesses use these connections to their advantage? Mobile and social connectivity is generating a huge volume of data at a faster pace and with greater variety than we’ve ever seen. More data has been created in the last five years than in the entire history of mankind. In 2011 alone, we created 1.8 zettabytes of data. To put that into perspective it would take 650 billion DVDs to store this much data. Stacked one on top of another, this would create a tower over 88 times higher than Mt. Everest, and this amount of data will continue to double every two years.
Intelligent Data Scenarios
Imagine this. You check-in for your flight on your mobile device and clear security faster than usual. With two hours before your flight, what are you going to do? While walking past the duty-free shop, you get a notification that your favorite whiskey is 30% off today, your wife’s favorite perfume is on sale, and you can get a free stuffed animal for your child if your purchase is over $50! You pick up the items, hand them to the clerk, and tap your phone to pay. Your phone automatically fills in your customs declaration card, which you review during the preboard announcement, and sends it off. When you land, you clear security and customs quickly because your declaration is already in the hands of the officer who asks you a few questions and waves you through. With presents in hand, you greet your wife and child. This scenario can be made possible thanks to intelligent airports. By using consumer insight, industry data, social data, and deep mobile integration, a personalized and effective customer experience is delivered.
Let’s look at another example of how banks can become more accessible through intelligent banking. By placing mobile payments and banking services in the hands of every mobile device owner, banks have an opportunity to ensure free access to credit markets. With powerful statistics and analytics engines powered by an intelligent data platform, they can deliver personalized portfolio analysis, future performance predictions, risk-targeted micro-loans, and systemic risk management practices in real time. This enables financial systems to grow without jeopardizing what’s already built. By utilizing the ubiquity of the mobile device and embedding next-generation technology and analytics models, banks can gain new customers while increasing access to credit markets without taking on unnecessary risk.
What about an example from the healthcare industry? Recently, accessibility has become a significant issue for the delivery of healthcare, and along with SAP, intelligent hospital systems are helping to drive safety in healthcare delivery. SAP technology gives delivery professionals accurate information on the IV-preparation process to ensure that the right dosage is delivered every time. But what if you could pay your primary hospital a small fee and get mobile access for up-to-date information, alerts, and reminders on your current medications, suggested nutrition program, or prescription changes? You could also provide direct feedback to your doctor on your condition, symptoms, and improvements right from your mobile device or tablet. This data would reside in an intelligent healthcare network and be protected by world-class encryption technologies. As a result, you will never lose your personal data when you lose your phone but you have the comfort of knowing it is safe and secure. Intelligent healthcare networks let you stay in constant contact with your medical professional team that is always updating your electronic medical record to ensure you have the best care anywhere in the world, anytime.
What are your intelligent data scenarios and how do you see the role of big data, mobility and analytics playing out in your organization? Get an idea of how these latest technology trends can work for your specific business scenario and learn more about the latest innovations in predictive capabilities with the recent release of SAP Predictive Analysis.
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